This is Me

The campaign emphasizes that people living with Bipolar I disorder are more than their condition. With the support of ABILIFY MAINTENA, they can share their full, authentic selves in a raw and real way.

When the pandemic put in-person shoots on hold, the campaign pivoted to a Disney-inspired 3D illustration style, preserving lifelike human emotions.

The campaign later expanded to ABILIFY ASIMUFI. See the campaign here.

Watch This is me TV spot below.